Maximizing the value of our clients' in-house agency and creative services teams through the organization of people, optimized processes, right-fit technology and sound financial management.
Building and managing embedded, dedicated and highly-flexible creative teams for clients who seek the value that a best-in-class in-house agency can provide while benefiting from working with an experienced third-party partner.
Unique professional development programs designed to support creative department leaders, managers and account & project managers in their pursuit to stay current with ever-evolving management and operations best practices.
Cella has been advocating for project management tool adoption since we were established in 2009. According to our first In-House Agency survey in 2010, only 62% of teams had adopted this type of technology. For those that had implemented a project management solution, … Continue reading
Our In-House Agency (IHA) runs on process and, well, maybe coffee. Process is our gravity; it grounds us, it holds us together, and its always there. It can be our scapegoat when we find a project went off course: … Continue reading
The adage Garbage In, Garbage Out is never so true as when applied to in-house creative agency (IHA) projects. In every forum Cella has established or has participated in, we consistently hear horror stories of poorly initiated and managed projects … Continue reading