Maximizing the value of our clients' in-house agency and creative services teams through the organization of people, optimized processes, right-fit technology and sound financial management.
Building and managing embedded, dedicated and highly-flexible creative teams for clients who seek the value that a best-in-class in-house agency can provide while benefiting from working with an experienced third-party partner.
Unique professional development programs designed to support creative department leaders, managers and account & project managers in their pursuit to stay current with ever-evolving management and operations best practices.
The adage Garbage In, Garbage Out is never so true as when applied to in-house creative agency (IHA) projects. In every forum Cella has established or has participated in, we consistently hear horror stories of poorly initiated and managed projects … Continue reading
Adaptability is now the fourth pillar of the in-house value proposition along with cost, quality, and speed-to-market. Lacking the capacity to quickly pivot to address unforeseen business, technological or organizational needs or challenges will put your in-house agency at risk … Continue reading
For better or worse, of all marketing and communications mediums, digital mystifies our host companies and customers the most. Theres the stakeholder who understands digital (lets call her the knowledgeable stakeholder), the stakeholder who understands hes out of his depth … Continue reading