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Recent Engagements

Cella’s consulting services are tailored exclusively for in-house corporate creative teams. We’ll work closely with you to customize solutions that meet your organization’s unique requirements. Some of our recent work includes:

In-House Creative Team Implementation
Fortune 100 Financial Services Firm

Future State Planning
Fortune 100 Aerospace/Defense Company

Creative Ops Assessment
Private Research University

Workflow Tool Selection & Implementation
Fortune 500 Pharmaceuticals Company

Creative Ops Assessment—Org Design Focus
Nationally-known Hospital

Creative Ops Assessment
Fortune 500 Financial Services Firm

Management Coaching
Head of Account Mgmt & Operations

 

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From Our Blog

Speaking in Code

This is part one of a three-part essay on how to speak about, sell and position website services in your organization. As the demand for websites grows, budgets shrink, and ambiguity reigns, the value of a comprehensive digital division within … Continue reading

The post Speaking in Code appeared first on Cella Perspectives.

Use a Creative Brief or Risk Creative Grief

As a consultant working with in-house agencies, I meet many internal creative teams as well as their customers and I hear repeatedly from those customers about the stellar work done by creative services. Often the work they are referring to … Continue reading

The post Use a Creative Brief or Risk Creative Grief appeared first on Cella Perspectives.

Build a Cultural Safe House For Your Team

Corporations, and frankly most organizations, can be pretty harsh environments to work within. This is especially true for creatives whose penchants for empathy, honesty and authenticityall character traits that contribute to their professional successcan become a liability when having to … Continue reading

The post Build a Cultural Safe House For Your Team appeared first on Cella Perspectives.

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