Maximizing the value of our clients' in-house agency and creative services teams through the organization of people, optimized processes, right-fit technology and sound financial management.
Building and managing embedded, dedicated and highly-flexible creative teams for clients who seek the value that a best-in-class in-house agency can provide while benefiting from working with an experienced third-party partner.
Unique professional development programs designed to support creative department leaders, managers and account & project managers in their pursuit to stay current with ever-evolving management and operations best practices.
Professional development, while one of the most important responsibilities we have as creative team leaders, is also the one that most often gets back-burnered due to more urgent priorities. Ironically, as with many of the strategic roles in our job … Continue reading
Many in-house creative teams partner with a wide range of clients in various departments and business units within their companies to develop marketing and communications deliverables. Depending on the particular background of these clients and the depth of their experience … Continue reading
Cella has been advocating for project management tool adoption since we were established in 2009. According to our first In-House Agency survey in 2010, only 62% of teams had adopted this type of technology. For those that had implemented a project management solution, … Continue reading