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Recent Engagements

Cella’s consulting services are tailored exclusively for in-house corporate creative teams. We’ll work closely with you to customize solutions that meet your organization’s unique requirements. Some of our recent work includes:

In-House Creative Team Implementation
Fortune 100 Financial Services Firm

Future State Planning
Fortune 100 Aerospace/Defense Company

Creative Ops Assessment
Private Research University

Workflow Tool Selection & Implementation
Fortune 500 Pharmaceuticals Company

Creative Ops Assessment—Org Design Focus
Nationally-known Hospital

Creative Ops Assessment
Fortune 500 Financial Services Firm

Management Coaching
Head of Account Mgmt & Operations

 

Upcoming Events

Creative Manager Boot Camp

Philadelphia, PA
September 29-30

Register Here

Virtual Community

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From Our Blog

The Sun is Shining…

Listening to the popular press about the status of the job market is enough to make your head spin. Lets face it: the goal of the media is to attract viewers to ultimately sell more advertising. We know the best … Continue reading

The post The Sun is Shining appeared first on CreativeExecs.

How to Calculate Cost Savings

Cost avoidance, cost savingsthey are similar and sometimes used interchangeably. Some organizations like the term cost avoidance, others prefer to use cost savings. I found these definitions to be most useful: Cost savings occur when there is a reduction that … Continue reading

The post How to Calculate Cost Savings appeared first on CreativeExecs.

An Outsider’s Inside Perspective: An Interview With Mike Papson (Part 3)

In this concluding piece of a 3-part discussion with Mike Papson, the Director of Merck Creative Studios (MCS), Mike discusses the value differentiators between an in-house and external agency and offers insights on how to successfully market an in-house department. ______ Andy: … Continue reading

The post An Outsiders Inside Perspective: An Interview With Mike Papson (Part 3) appeared first on CreativeExecs.

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