301.280.0313|info@cellaconsulting.com |

Washington, D.C.    June 6-7, 2019

8:00 AM

Registration, Networking, Breakfast

8:30 AM

Welcome & Intro

9:00 AM

Workbook Overview

Project management fundamentals

9:15 AM

Agency Overview

9:30 AM

The Initiation Phase

Intake
Discovery and planning

Budgeting

11:30 AM

Tool Demo

12:30 PM

Lunch

1:30 PM

Creative Development

Internal kickoff
Creative review
Client review

4:45 PM

Q&A Key Takeaways

5:00 PM

End of Day

8:00 AM

Networking Breakfast

8:30 AM

Day 1 Revisited

9:30 AM

Execution Phase

Production
Final review
Managing scope change
Release of assets

10:30 AM

Close Out

11:30 AM

Wrap Up

Q&A
Key takeaways overall

12:00 PM

End of Day