Let’s face it, managers who lead in-house agencies have a lot on their shoulders. They’re tasked with delivering high-level creative, providing value, and being responsive – all while keeping teams ...
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The organizations that our internal creative teams support value and want to protect their brands, often committing significant resources — time, people, money — to do so. Much more than ...
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This spring, Cella sat down with leaders in eight cities, to talk about Agile for creative development – how, when, and why they were using it, and how they felt ...
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Modern business runs – and grows – on big data. Marketing strategies that companies wouldn’t dream of contemplating a couple of decades ago are now based on actionable data and ...
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As emerging technologies push ever forward, in-house agency (IHA) leaders are working to identify what they should consider in order to remain relevant and ready for the digitally-focused future. It’s ...
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