What’s Next for In-House Agencies?
In her recent Cella In-House Agency (IHA) Leadership Summit session, our Vice President and General Manager, Jackie Schaffer, gave attendees a detailed look at in-house industry trends and how they ...
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Powerful Mission and Vision Statements: The Why, What and How
The Why of a Mission and Vision Statement
In a previous post, the in-house agency (IHA) value proposition was deconstructed and its benefits documented and expanded on. Equally as important ...
Adopting Workfront: Tips for Success in IHAs
Cella recently conducted CreativeExecs Roundtables in five cities (and in a virtual event) to talk about Workfront: Mastering Adoption and Workflow. A big thanks to all who attended, and ...
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Simplifying In-House Agency Communications
With over a dozen ways to communicate during the workday, establishing a communication Standard Operating Practice (SOP) is critical to your agency’s success. If you’re struggling with the challenge of ...
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Summit Highlights: The Exciting Future of In-House
Some days there seems to be no way around it: inescapable urgency is a constant challenge for senior leaders who find themselves tending to “business as usual” when they need ...
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