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THE ESSENTIAL STEPS TO INTERVIEW SUCCESS

Maria Sommer People

Last year I wrote a blog post about the staffing climate and the lack of creative talent, a situation caused in part by an almost nonexistent unemployment rate and overall ...

5 Video Shifts for 2019

Danny Rickard Infrastructure, Technology

Recently I caught up with Danny Rickard, Cella’s Digital Media Practice Lead, to get his take on what’s trending in the Video space. The key takeaway is that ...

The Simple Truths About Project Complexity

Andy Epstein Process, Studio SOPs, Workflow SOPs & Methodologies, AM Tools & Best Practices

Designating projects by tier has become a fairly common and valuable practice among in-house agencies, and for good reason – it helps groups determine both the appropriate size and makeup of ...

ASSESS YOUR IN-HOUSE AGENCY’S ADAPTABILITY: IS IT AGILE ENOUGH FOR 2019?

Andy Epstein 2018 Adapt or Die Series, Evolution Challenges, Strategic Planning

Last July, Cella posted a 3-part blog series, The New In-House Agency Success Story: Adapt or Die. The blogs explored 12 best practices areas that in-house creative teams must master ...

Commit. Do. Assess. Measure. Repeat. – Continuous Improvement

Christine Molinaro Process/Productivity Improvement

If you're looking to continually improve your in-house agency, you must consistently optimize every operational and organizational aspect of your business. The key to doing this effectively is to ...