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Truths were Told: 10 Takeaways from the ANA In-House Agency Conference

Brendon Derr General, Trends

The Cella team is fortunate to have attended the ANA’s first-ever In-house Agency Conference in Orlando, FL. What a fantastic event! Thank you to the ANA and all of ...

A New Vision of Agile for Marketing and Creative Teams

Dan Mucha Process/Productivity Improvement

Adopting Agile methods within in-house agencies is a priority for many marketing and creative teams, given its promise to improve productivity, boost innovation, support changing priorities, better align deliverables with ...

The Power of the Value Add: How to Change Perception of Your In-House Agency

Matt Galemmo Client Management

As most of us know all too well, a client’s perception of marketing and creative services is often more important than reality. This perception has always been the reality ...

In-House Leader Newbie DOs and DON’Ts

Pam Orlando Zanni Leadership & Strategy

Moving into a management position, especially in an in-house agency with inherent operational and organizational complexity, can be challenging and a bit overwhelming. Most likely you were not properly prepped ...

The In-House Opportunity: Elevate, Enhance and Expand

Jackie Schaffer Strategy & Metrics

In December 2018, Forbes columnist Avi Dan anointed the in-house agency “2018 Agency of the Year.” Many of us might argue it’s a few years late; however it’s ...