As emerging technologies push ever forward, in-house agency (IHA) leaders are working to identify what they should consider in order to remain relevant and ready for the digitally-focused future. It ...
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For the past nine years, teams across the country have looked forward to seeing the results from Cella’s annual benchmarking survey of in-house creative agencies. They rely on our ...
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The Cella team is fortunate to have attended the ANA’s first-ever In-house Agency Conference in Orlando, FL. What a fantastic event! Thank you to the ANA and all of ...
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Adopting Agile methods within in-house agencies is a priority for many marketing and creative teams, given its promise to improve productivity, boost innovation, support changing priorities, better align deliverables with ...
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As most of us know all too well, a client’s perception of marketing and creative services is often more important than reality. This perception has always been the reality ...
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