Industry Benchmarking

2018 In-House Creative Industry Report

This eighth edition of our annual benchmarking reports on trends and issues affecting the in-house creative community and shares strategies that leaders can use to validate the direction of their in-house creative departments.

More than 425 leaders from in-house creative departments participated in our survey conducted in January 2018. These leaders represent Fortune 1000 companies, as well as middle market and other large companies, and span multiple industries including but not limited to banking/financial services, consumer products, education, healthcare, manufacturing and not-for-profit.

Creative leaders shared their stories as they relate to shared challenges and goals across the industry. Topics cover in-house transformation, branding in-house creative departments, global considerations for expanding an in-house agency and content management and automation principles.

Download the 2018 report

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Download Past Reports Below:

20112012 | 2013 | 2014 | 2015 | 2016 | 2016

Pulse Survey Reports
In support of our consulting engagements and at the request of our clients, we design short surveys to uncover benchmarks related to specific topics, such as time tracking practices, account management models, funding models, project turnaround times, and more. The resulting reports and related findings are distributed to survey participants in gratitude for their contribution.