The Association of National Advertisers welcomes Jackie Schaffer of Cella and Nancy Caldwell of Chevron to the ANA's In-House Agency Day to share their success story in transitioning the Chevron creative team to a managed in-house agency. Join us, along with dozens of other in-house agency and creative department leaders from well-known brands, for a day of insight and storytelling.
CHEVRON: TRANSITIONING TO A MANAGED IN-HOUSE AGENCY
The oil and gas industry has experienced a downturn over the past two years which has necessitated changes in the way oil and gas companies do business. To support corporate initiatives, the leadership of Chevron's in-house design and communications group dramatically changed the group's makeup. Nancy Caldwell, Supervisor, Account Management, IDC - Chevron, and Jackie Schaffer, General Manager/VP - Cella, will discuss the transition to a managed in-house agency and the opportunities that have emerged following the change.
If your company is an active member of the ANA, click below to register.
If your company is not an active member of the ANA, please contact Greg Wright at GWright@ana.net for further registration/webinar instruction and general questions.
For information about Cella, email Brendon Derr at email@example.com.
December 13, 2016
Webinar and live event