Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading
When we start working, we’re focused on doing the tasks that need to get done. Designing, writing, filing, answering the phone—these are all tasks that, when done well, lead to a raise and a promotion to a position where you … Continue reading
We recently wrapped up our latest CreativeExecs® Roundtable discussion entitled “Moving from Order Taker to Strategic Partner,” where we had the opportunity to hear how many in-house creative departments have evolved from operating simply as a production studio to strategic … Continue reading
Strategic planning can sound and be overwhelming and sometimes can feel like an exercise in futility as most strategic plans are never referred to again after presentation. Strategic plans can be created at varying levels of complexity, and unless you … Continue reading
Strategic planning can sound and be overwhelming and sometimes can feel like an exercise in futility as most strategic plans are never referred to again after presentation. Strategic plans can be created at varying levels of complexity, and unless you … Continue reading