Fact: A recent study by Harvard Business School found that almost half of U.S. advertisers, large and small, operated some form of in-house unit, a trend apparently on the increase. Fact: The Association of National Advertisers (ANA) study reports that … Continue reading
The communications materials produced by your in-house team need to support your corporate mission, give your company a competitive business advantage and make a positive impact on your company’s bottom line. Which means what your department creates must be of … Continue reading
Managers can improve or destroy an employee’s performance by up to 40% . Therefore it’s extremely important that managers are focusing their efforts on the most meaningful activities when spending time with direct reports including building deep relationships with each team member. Continue reading
Q: Speaking to an HR Manager who may not have the ability or budget to utilize a VMS type program, what are some everyday best practices of managing contingent workers? A: Your company will be afforded the most protection when … Continue reading
One of the hardest balancing acts in any creative organization is maintaining the right balance of seasoned veterans and “new blood,” creative directors and lightning-fast production artists, specialists and generalists, and new media and traditional media gurus. This is especially … Continue reading