My first consulting client in 1998 was in an in-house creative services organization looking for a DAM system to manage product photography used in catalogs and ads. At the time there were some low-end, basic products and a couple of … Continue reading
The way customers consume information is evolving. Staying connected has become equivalent to being online—being social while being mobile. With corporate leadership teams eager to jump into social media and mobile-app design, it’s imperative for creative leaders to reinforce the importance of strategy and planning before execution. Continue reading
There is currently a lot of buzz about using social media for marketing by encouraging grassroots enthusiasm for a company’s products. Much has been written and discussed about various tactics for effective use of social media marketing. But what we … Continue reading