Yes, it is a bit of an oxymoron: To raise the bar on overall performance, creative teams often have to add non-creative capabilities. Advertising agencies have long understood this fundamental truth, but in-house organizations are just beginning to embrace the … Continue reading
If you’re to the point where you are considering building a Project Management team within your organization you are, most likely, experiencing the high-class problem of organizational growth. Typically project managers are needed when there’s too much of a good … Continue reading
My first consulting client in 1998 was in an in-house creative services organization looking for a DAM system to manage product photography used in catalogs and ads. At the time there were some low-end, basic products and a couple of … Continue reading
Fact: A recent study by Harvard Business School found that almost half of U.S. advertisers, large and small, operated some form of in-house unit, a trend apparently on the increase. Fact: The Association of National Advertisers (ANA) study reports that … Continue reading
Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading
Remember when you were going to get that new project management system to replace the homegrown system you’re using now? Or, maybe it was a new digital asset management system so you could keep track of all the images and … Continue reading
This is the second of a two-part series. Last week’s blog presented “The Buy Perspective” of the “Build versus Buy” decision when selecting workflow/project management tools. The decision to implement a tool to automate workflow, project management and time reporting … Continue reading
This is the first of a two-part series. Next week’s blog will present “The Build Perspective” of the “Build versus Buy” decision when selecting workflow/project management tools. If your organization has not yet implemented a workflow tool, you would most … Continue reading