Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading
Tag Archives: managing creatives
Managing Across Multiple Locations
Managing multiple locations is a big change from managing the day-to-day operation of a single location. The key is to recognize the unique challenges and complexities you are faced with when you and your staff are in different locations and … Continue reading
Inspiring Creativity
As in-house creative leaders, we’re charged with inspiring our teams to be and stay creative. This can be daunting when there are many revisions, only one client, only two fonts to choose from (y’know: Book and Italic, or if you … Continue reading
CreativeExecs Spotlight—Sarah Durling: Creative-Specific Performance Reviews
A common theme I’ve heard from creative leaders is that the standard corporate performance review forms and criteria does not provide an appropriate framework for evaluating the contribution and value of their creative services team members. In addition, many creative … Continue reading
The Art of Managing the Right-Brained
Managing creative professionals within a corporation is a unique challenge and an art. As a creative leader you must guide your creative team members within the company’s one-size-fits-all HR and management policies; salary grades; and compensation guidelines. You will need … Continue reading
