Fact: A recent study by Harvard Business School found that almost half of U.S. advertisers, large and small, operated some form of in-house unit, a trend apparently on the increase. Fact: The Association of National Advertisers (ANA) study reports that … Continue reading
Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading
One of the laments often heard from leaders of internal creative groups is that their “in-house” creative team is not appreciated for what they do. Many find themselves in competition with outside agencies that get the “plum” assignments, or potentially … Continue reading
So you want to add multimedia services to your list of services offered—or maybe it’s scriptwriting, mobile app development or social media support. You need to hire amazing talent, but you can’t get approval because the need for the new … Continue reading
Good design is key regardless of channel, medium or technology. But in today’s market the growing technological and mobile savvy generations demand that whatever is created for print must have an interactive component as well. The problem is finding someone … Continue reading
The unfortunate fact is that in-house creative teams are often viewed as back-end production within organizations. Creative teams often find out about jobs at the last minute, without the proper time to do their best work. Many times, clients present … Continue reading
The communications materials produced by your in-house team need to support your corporate mission, give your company a competitive business advantage and make a positive impact on your company’s bottom line. Which means what your department creates must be of … Continue reading