Fact: A recent study by Harvard Business School found that almost half of U.S. advertisers, large and small, operated some form of in-house unit, a trend apparently on the increase. Fact: The Association of National Advertisers (ANA) study reports that … Continue reading
So you want to add multimedia services to your list of services offered—or maybe it’s scriptwriting, mobile app development or social media support. You need to hire amazing talent, but you can’t get approval because the need for the new … Continue reading
Location matters to every in-house creative services group. In a recent Cella/ InSource survey, almost 70% of responding in-house creative teams indicated they reported in to either the Marketing or Communications departments. The remaining groups reported to Shared Services, Sales, … Continue reading
As in other situations—looking for a good dry cleaner, accountant, health club—people ask their friends (or in this case, colleagues) for referrals. So the question is: do people know your team? What kind of reputation does your team have? What … Continue reading
In the last decade or so, branding has risen in importance, becoming a buzzword in large organizations. Marketing departments either develop their new brand internally or contract an outside agency to create the brand. The new brand will likely include … Continue reading