Fact: A recent study by Harvard Business School found that almost half of U.S. advertisers, large and small, operated some form of in-house unit, a trend apparently on the increase. Fact: The Association of National Advertisers (ANA) study reports that … Continue reading
So you want to add multimedia services to your list of services offered—or maybe it’s scriptwriting, mobile app development or social media support. You need to hire amazing talent, but you can’t get approval because the need for the new … Continue reading
The proposal environment is a competitive arena where, on any given RFP, all of the bidders are probably qualified to win—if they didn’t have the capabilities, they wouldn’t go to the trouble and expense of submitting a proposal. In today’s … Continue reading
Saying you’re a client centric creative services organization is easy. Proving it is much more difficult. Recognizing that we operate in a world where every advertising dollar is being increasingly scrutinized we, as creative leaders, must focus our energies on … Continue reading
Location matters to every in-house creative services group. In a recent Cella/ InSource survey, almost 70% of responding in-house creative teams indicated they reported in to either the Marketing or Communications departments. The remaining groups reported to Shared Services, Sales, … Continue reading
In the last decade or so, branding has risen in importance, becoming a buzzword in large organizations. Marketing departments either develop their new brand internally or contract an outside agency to create the brand. The new brand will likely include … Continue reading
The unfortunate fact is that in-house creative teams are often viewed as back-end production within organizations. Creative teams often find out about jobs at the last minute, without the proper time to do their best work. Many times, clients present … Continue reading
More than eight months ago I left my role as an in-house creative leader to take on the new challenge of heading Cella—a consulting and training company with the unique mission of supporting in-house creative leaders improve the business side of their creative operations. I first came to know Cella through CreativeExecs Roundtables®, co-hosted by Cella and The BOSS Group. At the roundtables I was engaged by the conversations and motivated to understand and learn from the challenges of my peers. This open dialogue among creative leaders was new, and only when I was a part of it, did I realize the potential benefit of regular engagement with a true peer group (versus leaders within other business groups at my company). Continue reading