You are the leader of your company’s creative services organization, have responsibility for the oversight of the company brand, external-facing collateral and, perhaps, internal communications. You have a staff of writers and designers, as well as maybe account and project … Continue reading
My first consulting client in 1998 was in an in-house creative services organization looking for a DAM system to manage product photography used in catalogs and ads. At the time there were some low-end, basic products and a couple of … Continue reading
Fact: A recent study by Harvard Business School found that almost half of U.S. advertisers, large and small, operated some form of in-house unit, a trend apparently on the increase. Fact: The Association of National Advertisers (ANA) study reports that … Continue reading
Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading
One of the laments often heard from leaders of internal creative groups is that their “in-house” creative team is not appreciated for what they do. Many find themselves in competition with outside agencies that get the “plum” assignments, or potentially … Continue reading
So you want to add multimedia services to your list of services offered—or maybe it’s scriptwriting, mobile app development or social media support. You need to hire amazing talent, but you can’t get approval because the need for the new … Continue reading
We recently concluded our final CreativeExecs Roundtable in our Spring Series in which we visited six cities to discuss ways in which to improve relationships with clients. Tom Klug, a Cella Consultant, moderated the roundtables and will be presenting a … Continue reading
“You like me! You really like me!,” Sally Field said in 1980 when she won her academy award. It’s famous, because it touched every viewer deeply. That’s what we want, isn’t it? To be liked? But Sally knows that being … Continue reading