My first consulting client in 1998 was in an in-house creative services organization looking for a DAM system to manage product photography used in catalogs and ads. At the time there were some low-end, basic products and a couple of … Continue reading
The technology options available today for managing workflow and digital assets come in many shapes and sizes. One of the more intriguing options today is the ability to essentially “rent” an application by using a SaaS (Software as a Service) … Continue reading
I’m often surprised by the many well-established Creative Services organizations that do not utilize a DAM system for managing digital assets. And often, they explain that they don’t need a DAM system because they have a well-organized shared server where … Continue reading
As much as an internal creative services department may organize and act like an external agency, there will always be some differences due to being an in-house agency. One difference needs to occur in the management of digital assets. Creative … Continue reading
Organizing creative services materials is smart business; when the team knows what exists versus what needs to be created, they’re better prepared to deliver creative, strategic, timely and cost-effective projects. A lot of time and effort can be wasted when … Continue reading