My first consulting client in 1998 was in an in-house creative services organization looking for a DAM system to manage product photography used in catalogs and ads. At the time there were some low-end, basic products and a couple of … Continue reading
I’m often surprised by the many well-established Creative Services organizations that do not utilize a DAM system for managing digital assets. And often, they explain that they don’t need a DAM system because they have a well-organized shared server where … Continue reading
As much as an internal creative services department may organize and act like an external agency, there will always be some differences due to being an in-house agency. One difference needs to occur in the management of digital assets. Creative … Continue reading