My first consulting client in 1998 was in an in-house creative services organization looking for a DAM system to manage product photography used in catalogs and ads. At the time there were some low-end, basic products and a couple of … Continue reading
As much as an internal creative services department may organize and act like an external agency, there will always be some differences due to being an in-house agency. One difference needs to occur in the management of digital assets. Creative … Continue reading
Organizing creative services materials is smart business; when the team knows what exists versus what needs to be created, they’re better prepared to deliver creative, strategic, timely and cost-effective projects. A lot of time and effort can be wasted when … Continue reading