Fact: A recent study by Harvard Business School found that almost half of U.S. advertisers, large and small, operated some form of in-house unit, a trend apparently on the increase. Fact: The Association of National Advertisers (ANA) study reports that … Continue reading
You’d like to think that creative teams are the happiest and most upbeat group of people within an organization – right? They’re innovative, alternative thinkers, unique in lifestyles and work on “fun” projects. As most managers have learned over the … Continue reading
The majority of in-house creative groups believe in a myth: that marketing is unnecessary because they have a built-in client base. Nothing could be farther from the truth. In-house groups must prove their worth every day. Proactive marketing is the … Continue reading
Across the past few weeks, creative executives from more than 40 in-house creative departments from the Washington, D.C., New York, Philadelphia, Dallas, and Atlanta metropolitan areas joined us at CreativeExecs Roundtable meetings to discuss measuring, reporting, and structuring for effectiveness and efficiency… Continue reading
There is currently a lot of buzz about using social media for marketing by encouraging grassroots enthusiasm for a company’s products. Much has been written and discussed about various tactics for effective use of social media marketing. But what we … Continue reading