Fact: A recent study by Harvard Business School found that almost half of U.S. advertisers, large and small, operated some form of in-house unit, a trend apparently on the increase. Fact: The Association of National Advertisers (ANA) study reports that … Continue reading
Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading
One of the laments often heard from leaders of internal creative groups is that their “in-house” creative team is not appreciated for what they do. Many find themselves in competition with outside agencies that get the “plum” assignments, or potentially … Continue reading
As in-house creative leaders, we’re charged with inspiring our teams to be and stay creative. This can be daunting when there are many revisions, only one client, only two fonts to choose from (y’know: Book and Italic, or if you … Continue reading
A common theme I’ve heard from creative leaders is that the standard corporate performance review forms and criteria does not provide an appropriate framework for evaluating the contribution and value of their creative services team members. In addition, many creative … Continue reading
Studies and examples such as this one show that environment and performance are directly related. So think about your workplace…does it feel creative? Is your team performing at their best? Thankfully, there are other options for those of us who can’t travel to Assisi. Or even redesign the work environment like our friends in the creative department at Olympus were able. Continue reading
As the economy struggled across the better part of the last decade and developing nations proved able to take on business services in addition to production tasks, outsourcing and offshoring conversations and activities increased. Business leaders looking to take advantage … Continue reading
Some people spend their Sundays with The New York Times. Others peruse Barron’s, The New Republic or Vanity Fair. Me? I read the Grand Rapids Press. It helps me keeps up on western Michigan’s happenings and headlines. Without it, I’d … Continue reading