Fact: A recent study by Harvard Business School found that almost half of U.S. advertisers, large and small, operated some form of in-house unit, a trend apparently on the increase. Fact: The Association of National Advertisers (ANA) study reports that … Continue reading
Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading
The old adage, you only get one chance to make a first impression carries a lot of meaning when it comes to the executive summaries you include in your company’s proposals. The Value of Brand in Your Proposal The executive … Continue reading
When building a full-service in-house agency, the question of writing always comes into play. Although design has been the foundation of the creative services operation in its forms of print, interactive, video, and more, there comes a time when providing … Continue reading
Proposal design needs to be a critical factor in your company’s approach to RFP responses. This is something you, the creative leader, can influence and impress upon your company’s executives by explaining to them that: Document layout isn’t just about … Continue reading
So you want to add multimedia services to your list of services offered—or maybe it’s scriptwriting, mobile app development or social media support. You need to hire amazing talent, but you can’t get approval because the need for the new … Continue reading
It seems like an almost unreasonable demand: your agency is given a job, the deliverable is established, a deadline has been determined. Then suddenly your time is cut in half, and your best copy writer is out sick this week. … Continue reading
As we’ve discussed in this blog before, creative leaders are most effective in implementing operational changes when their decision-making is data driven. Quantitative data enables confident and swift decision-making and enables them to justify their decisions to their staff, their … Continue reading