Fact: A recent study by Harvard Business School found that almost half of U.S. advertisers, large and small, operated some form of in-house unit, a trend apparently on the increase. Fact: The Association of National Advertisers (ANA) study reports that … Continue reading
Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading
Motivation can be an elusive thing considering we work with people from diverse cultural backgrounds, different levels of education, various family situations, numerous hobbies and very, very different perspectives on how to reach professional and personal goals. How does a … Continue reading
This article is the third of a three-part series. Please also see ”What can creative leaders learn from an auto manufacturer?” and “Creating a Learning Organization the TPS Way.” Successful implementation of the Toyota Production System (TPS) revolves around balancing … Continue reading
This article is the second of a three-part series. Please also see “What can creative leaders learn from an auto manufacturer?” The “Toyota Way” can be summarized through the two pillars that support it: Continuous improvement, and Respect for people. … Continue reading
With the ongoing economic upheaval, the never-ending speed of changing technology, and with the race to find appropriate creative professionals, being an effective leader is imperative. Whether you are the head of an external agency or in-house department you must … Continue reading
Proposal design needs to be a critical factor in your company’s approach to RFP responses. This is something you, the creative leader, can influence and impress upon your company’s executives by explaining to them that: Document layout isn’t just about … Continue reading
“You like me! You really like me!,” Sally Field said in 1980 when she won her academy award. It’s famous, because it touched every viewer deeply. That’s what we want, isn’t it? To be liked? But Sally knows that being … Continue reading