Fact: A recent study by Harvard Business School found that almost half of U.S. advertisers, large and small, operated some form of in-house unit, a trend apparently on the increase. Fact: The Association of National Advertisers (ANA) study reports that … Continue reading
Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading
It’s a new year. Company leaders have communicated their mandate(s) and chances are you and your team created a document that outlined your objectives (or maybe these things are in progress). Maybe you’ve titled these objectives the Go Forward Plan … Continue reading
One of the laments often heard from leaders of internal creative groups is that their “in-house” creative team is not appreciated for what they do. Many find themselves in competition with outside agencies that get the “plum” assignments, or potentially … Continue reading
The unfortunate fact is that in-house creative teams are often viewed as back-end production within organizations. Creative teams often find out about jobs at the last minute, without the proper time to do their best work. Many times, clients present … Continue reading
As creative leaders we are often dismayed by our internal clients’ lack of understanding about our process and needs. They think “small edits” can be returned in two minutes, compliance reviews are either optional or take only a few hours, … Continue reading