Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading
In a recent post I addressed the benefits of including an account management function in your creative organization. Keeping in mind that the Account Manager’s job is to be dedicated to their clients’ needs and that requires understanding the client’s … Continue reading
Across the past few weeks, creative executives from more than 40 in-house creative departments from the Washington, D.C., New York, Philadelphia, Dallas, and Atlanta metropolitan areas joined us at CreativeExecs Roundtable meetings to discuss measuring, reporting, and structuring for effectiveness and efficiency… Continue reading
Sharing information with people is an everyday event in the business world. The challenge for most Creative Executives is to communicate in a way that allows their team to hear and understand. Business folklore has it that communication can be … Continue reading
There is currently a lot of buzz about using social media for marketing by encouraging grassroots enthusiasm for a company’s products. Much has been written and discussed about various tactics for effective use of social media marketing. But what we … Continue reading
In my first job in the advertising industry, the agency had separate account management and project management functions. It wasn’t until my second job in the ad business, at which these two functions were combined, that I fully appreciated the … Continue reading