Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading
There comes a time in the evolution of the Creative Services team when just responding to client’s requests isn’t enough. You find at some point that the requests are repeated or not coordinated from the same client. You realize that … Continue reading
One of the common themes that we regularly focus on at Cella is the “Evolution of the Creative Department.” We do so because in-house agencies need to continually evolve in order to remain relevant and valuable to their internal customer … Continue reading
My initial introduction to process improvement involved the transfer of product technology from research and development into a manufacturing environment. This often meant taking semi-manual processes and applying automation to improve consistency and eliminate human error and waste. When I … Continue reading
Leading an in-house agency often requires dealing with difficult clients. Unlike an outside agency, you cannot “fire” or walk away from your clients. You must learn to work with them and act as a buffer for your team members to … Continue reading
There is currently a lot of buzz about using social media for marketing by encouraging grassroots enthusiasm for a company’s products. Much has been written and discussed about various tactics for effective use of social media marketing. But what we … Continue reading
Recently, I had an opportunity to speak with the manager of the creative services group at Saint-Gobain, and I think his story from the past few years can provide some encouragement to other in-house creative leaders who are continuing to … Continue reading
You can feel it… the economy has regained a heartbeat. It may not be ready for an Ironman competition, but at least we can find a pulse. And I am wondering how this will affect all our plans and budgets … Continue reading