There comes a time in the evolution of the Creative Services team when just responding to client’s requests isn’t enough. You find at some point that the requests are repeated or not coordinated from the same client. You realize that … Continue reading
My initial introduction to process improvement involved the transfer of product technology from research and development into a manufacturing environment. This often meant taking semi-manual processes and applying automation to improve consistency and eliminate human error and waste. When I … Continue reading
The majority of in-house creative groups believe in a myth: that marketing is unnecessary because they have a built-in client base. Nothing could be farther from the truth. In-house groups must prove their worth every day. Proactive marketing is the … Continue reading
In a recent post I addressed the benefits of including an account management function in your creative organization. Keeping in mind that the Account Manager’s job is to be dedicated to their clients’ needs and that requires understanding the client’s … Continue reading
Leading an in-house agency often requires dealing with difficult clients. Unlike an outside agency, you cannot “fire” or walk away from your clients. You must learn to work with them and act as a buffer for your team members to … Continue reading
Recently, I had an opportunity to speak with the manager of the creative services group at Saint-Gobain, and I think his story from the past few years can provide some encouragement to other in-house creative leaders who are continuing to … Continue reading