The Only Metric That Matters

Across this year we have focused on various metrics in our blog—customer satisfaction, efficiency of operations, and creativity and alignment to brand. All are excellent and signal the rest of the organization that the Creative Department is one to be … Continue reading

Aligning Creative Services Staff with Business Clients

Internal creative services organizations often deal with clients who not only request work, but also request particular resources. While this is not intrinsically good or bad, it can lead to resource utilization imbalances and potentially to bad matches between projects … Continue reading