More than 425 creative leaders responded to this year’s in-house creative services industry report. Each year the report grows, providing additional data and information creative leaders like you are looking for; below are highlights from this year’s report which is … Continue reading
Tag Archives: Cella
Qualitative Design Metrics
Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading
Shared Challenges of Creative Leaders
More than eight months ago I left my role as an in-house creative leader to take on the new challenge of heading Cella—a consulting and training company with the unique mission of supporting in-house creative leaders improve the business side of their creative operations. I first came to know Cella through CreativeExecs Roundtables®, co-hosted by Cella and The BOSS Group. At the roundtables I was engaged by the conversations and motivated to understand and learn from the challenges of my peers. This open dialogue among creative leaders was new, and only when I was a part of it, did I realize the potential benefit of regular engagement with a true peer group (versus leaders within other business groups at my company). Continue reading
A Non-Creative Viewpoint on Corporate Creative Culture
It is the elephant in the room that nobody knows is there until it moves in the wrong direction. A healthy corporate culture can be one of the most, if not the most, valuable assets to a Creative Executive. The … Continue reading
