Qualitative Design Metrics

Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading

Book Review 2: “The Corporate Creative” by Andy Epstein

Earlier this year I published my new year’s resolution to invest more time in my professional development/personal enrichment by reading six books related to our industry or business in general—below is the second book review in the series. In each … Continue reading