Yes, it is a bit of an oxymoron: To raise the bar on overall performance, creative teams often have to add non-creative capabilities. Advertising agencies have long understood this fundamental truth, but in-house organizations are just beginning to embrace the … Continue reading
The creative services industry is in a constant state of flux. In-house agencies are constantly looking for “magic bullets” when it comes to effective and efficient project management, tracking productivity and improving customer service. All of us in the creative … Continue reading
I had the pleasure this month of attending and exhibiting at SXSW 2013 in Austin, TX. This being my first venture to this world-renowned conference I did quite a bit of preparing to make the best use of my time. … Continue reading
As more and more companies move toward a healthy mix of full-time headcount balanced with contingent workforce labor, permalancers have become a hot topic between staffing companies, their clients and the talent working for staffing companies. “Permalancer” is defined by … Continue reading
Recently, I was introduced to a dynamic individual within our creative community who has been very vocal in introducing youngsters to creative careers: Ed Roberts. Ed’s career has been taken him from agency life to in-house creative leader (currently as … Continue reading
It has been quite a roller coaster ride for the past couple of years in our beloved creative and technology spaces. In fact, there seems to be more rolling and very little coasting! It is time for all directors, managers, … Continue reading
When used properly mission, vision and values statements can be very powerful tools. They are inspiring words developed by leaders to clearly and concisely convey the purpose, direction and driving forces of their organization. By creating clear, meaningful and reflective … Continue reading
Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading