Recently, I was introduced to a dynamic individual within our creative community who has been very vocal in introducing youngsters to creative careers: Ed Roberts. Ed’s career has been taken him from agency life to in-house creative leader (currently as … Continue reading
When used properly mission, vision and values statements can be very powerful tools. They are inspiring words developed by leaders to clearly and concisely convey the purpose, direction and driving forces of their organization. By creating clear, meaningful and reflective … Continue reading
My first consulting client in 1998 was in an in-house creative services organization looking for a DAM system to manage product photography used in catalogs and ads. At the time there were some low-end, basic products and a couple of … Continue reading
One of the laments often heard from leaders of internal creative groups is that their “in-house” creative team is not appreciated for what they do. Many find themselves in competition with outside agencies that get the “plum” assignments, or potentially … Continue reading
Adding creativity will make your company’s RFP responses unique and will help you win more business. Your proposal submission must resonate in your prospect’s mind, so that when the evaluation committee reviews all of the submissions and considers making the … Continue reading
Proposal design needs to be a critical factor in your company’s approach to RFP responses. This is something you, the creative leader, can influence and impress upon your company’s executives by explaining to them that: Document layout isn’t just about … Continue reading
A company’s brand is among its most valuable assets. A strong brand—one known for providing quality products, services and solutions that add value—is essential for your company’s ongoing growth and success. Yet, I find, many companies do very little to … Continue reading
We recently wrapped up our latest CreativeExecs® Roundtable discussion entitled “Moving from Order Taker to Strategic Partner,” where we had the opportunity to hear how many in-house creative departments have evolved from operating simply as a production studio to strategic … Continue reading