In these economic times, oftentimes clients will not want to spend what it takes to get a good product, so they leave it to the last minute to give it to us. And that is if we are a chargeback … Continue reading
The challenge of assessing the quality of your in-house creative team’s output is such an important facet of your value proposition and so difficult to measure that this piece will take a deeper dive into this topic, which I originally … Continue reading
Stereotypes exist for a reason. Stereotypes also set us up for failure. It’s our job to anticipate stereotypes and do all we can to un-stereotype the perception of our team. I’m going to talk straight. Creatives have a reputation of … Continue reading
It has been quite a roller coaster ride for the past couple of years in our beloved creative and technology spaces. In fact, there seems to be more rolling and very little coasting! It is time for all directors, managers, … Continue reading
Fact: A recent study by Harvard Business School found that almost half of U.S. advertisers, large and small, operated some form of in-house unit, a trend apparently on the increase. Fact: The Association of National Advertisers (ANA) study reports that … Continue reading
The old adage, you only get one chance to make a first impression carries a lot of meaning when it comes to the executive summaries you include in your company’s proposals. The Value of Brand in Your Proposal The executive … Continue reading
When building a full-service in-house agency, the question of writing always comes into play. Although design has been the foundation of the creative services operation in its forms of print, interactive, video, and more, there comes a time when providing … Continue reading
Internal creative services organizations often deal with clients who not only request work, but also request particular resources. While this is not intrinsically good or bad, it can lead to resource utilization imbalances and potentially to bad matches between projects … Continue reading