Skipping Quality Control Steps is a Fool’s Move

Abraham Lincoln once said that a lawyer who represents himself in court has a fool for a client. It might be fair to say the same of an author who refuses feedback on their work. Often, our internal clients may … Continue reading

Don’t Undervalue Digital Expertise

Expanding your in-house capabilities to include digital is no easy feat. It is a gradual evolution, usually initiated by a few random requests fielded by your print design team, most of who are delving into the discipline themselves for creative … Continue reading

How do your clients really view your in-house creative team?

In the area of client feedback, sometimes we like to think that “no news is good news.” But I would challenge you to question that adage. Not knowing what your clients think of your team is risky management that leaves … Continue reading

Positive “Snark” Management

Have you ever had a Snarky Client? I can hear you laughing. Yes, it’s a natural rite of passage for a creative leader to be faced with managing snarkiness. You can snark back at her or you can choose professionalism … Continue reading

Serving Your Customer

Though we don’t say it, it’s easy to think that our organizations could be running really effectively and efficiently if it wasn’t for those pesky customers of ours. As creative SERVICES professionals, it’s helpful to occasionally step back and ask, … Continue reading

Making Sure Quality Is High, Although Cycle Time Is Reduced

In these economic times, oftentimes clients will not want to spend what it takes to get a good product, so they leave it to the last minute to give it to us. And that is if we are a chargeback … Continue reading

Qualitative Design Metrics Continued

The challenge of assessing the quality of your in-house creative team’s output is such an important facet of your value proposition and so difficult to measure that this piece will take a deeper dive into this topic, which I originally … Continue reading

Be of Service

Stereotypes exist for a reason. Stereotypes also set us up for failure. It’s our job to anticipate stereotypes and do all we can to un-stereotype the perception of our team. I’m going to talk straight. Creatives have a reputation of … Continue reading