Yes, it is a bit of an oxymoron: To raise the bar on overall performance, creative teams often have to add non-creative capabilities. Advertising agencies have long understood this fundamental truth, but in-house organizations are just beginning to embrace the … Continue reading
Category Archives: Staff Organization
Has the Traffic Manager Role Hit a Dead End?
The creative services industry is in a constant state of flux. In-house agencies are constantly looking for “magic bullets” when it comes to effective and efficient project management, tracking productivity and improving customer service. All of us in the creative … Continue reading
The Resume is Dead and Other Key Takeaways from SXSW
I had the pleasure this month of attending and exhibiting at SXSW 2013 in Austin, TX. This being my first venture to this world-renowned conference I did quite a bit of preparing to make the best use of my time. … Continue reading
Creating Positive Permalancer Experiences
As more and more companies move toward a healthy mix of full-time headcount balanced with contingent workforce labor, permalancers have become a hot topic between staffing companies, their clients and the talent working for staffing companies. “Permalancer” is defined by … Continue reading
The Promise of Project Management
If you’re to the point where you are considering building a Project Management team within your organization you are, most likely, experiencing the high-class problem of organizational growth. Typically project managers are needed when there’s too much of a good … Continue reading
Be of Service
Stereotypes exist for a reason. Stereotypes also set us up for failure. It’s our job to anticipate stereotypes and do all we can to un-stereotype the perception of our team. I’m going to talk straight. Creatives have a reputation of … Continue reading
Embrace Change: Or Get Left Behind
It has been quite a roller coaster ride for the past couple of years in our beloved creative and technology spaces. In fact, there seems to be more rolling and very little coasting! It is time for all directors, managers, … Continue reading
Three Things You Can’t Do Without—Mission, Vision and Values Statements
When used properly mission, vision and values statements can be very powerful tools. They are inspiring words developed by leaders to clearly and concisely convey the purpose, direction and driving forces of their organization. By creating clear, meaningful and reflective … Continue reading
