When we’re defining creative processes it’s easy to over-complicate things. Sometimes this is due to the documenters not being familiar with the process, sometimes it’s because we get bogged down in all of the exceptions that occur that seem to … Continue reading
More than 425 creative leaders responded to this year’s in-house creative services industry report. Each year the report grows, providing additional data and information creative leaders like you are looking for; below are highlights from this year’s report which is … Continue reading
Yes, it is a bit of an oxymoron: To raise the bar on overall performance, creative teams often have to add non-creative capabilities. Advertising agencies have long understood this fundamental truth, but in-house organizations are just beginning to embrace the … Continue reading
The creative services industry is in a constant state of flux. In-house agencies are constantly looking for “magic bullets” when it comes to effective and efficient project management, tracking productivity and improving customer service. All of us in the creative … Continue reading
If you’re exploring starting up your own in-house agency, you’ve already realized the countless variables to consider. Which ones take priority? Which ones are necessary versus nice-to-haves? And which are contingent on another? There isn’t a perfect model to mirror … Continue reading
I had the pleasure this month of attending and exhibiting at SXSW 2013 in Austin, TX. This being my first venture to this world-renowned conference I did quite a bit of preparing to make the best use of my time. … Continue reading
If you’re to the point where you are considering building a Project Management team within your organization you are, most likely, experiencing the high-class problem of organizational growth. Typically project managers are needed when there’s too much of a good … Continue reading
The challenge of assessing the quality of your in-house creative team’s output is such an important facet of your value proposition and so difficult to measure that this piece will take a deeper dive into this topic, which I originally … Continue reading