When we’re defining creative processes it’s easy to over-complicate things. Sometimes this is due to the documenters not being familiar with the process, sometimes it’s because we get bogged down in all of the exceptions that occur that seem to … Continue reading
Although I’d be the first to acknowledge their validity and usefulness in managing an in-house creative team, I’m not a big fan of numbers. I barely hobbled through Trig in high school. But the fact of the matter is that … Continue reading
Depending on your company, you are either closing down budgeting, in the middle of it, or just getting started. And it’s at this time of the year that creative leaders should be reviewing their chargeback rates to determine whether an … Continue reading
Moving your department from order taker to strategic partner is an exciting journey. The prospect of being seen and valued as a partner is thrilling. But change is hard and requires a strong commitment to the end goal. One of … Continue reading
You might read this title and answer, “Please don’t try and compare the creative process to manufacturing.” You might reason that there are such large differences between a mass production manufacturing environment and our creative operations that not much would … Continue reading
A creative services manager must make many decisions in the course of managing their production process including organization size, organizational design, when to make capital purchases, and when and what to outsource. Increasingly the manager is also asked to justify … Continue reading
Business metrics is an area that is easy to talk about but not so easy to implement. If you ask someone for a definition, they will probably tell you that, ‘metrics are the quantifiable measures of your business performance’, or … Continue reading
Large corporations accept certain beliefs at face value. Among them is the myth that in-house organizations can never be as good or as responsive as outside agencies/vendors, particularly creative services groups. It is a daily battle to overcome the built-in … Continue reading