If You Can’t Beat It, Join It—Tips for Working within a MSP Environment

If your team resides within a Fortune 1000 company there is a good chance your company mandates the use of a Master Staffing Provider (MSP) platform, utilizing a Vendor Management System (VMS), to procure temporary and freelance talent. In years … Continue reading

Recap: Project Management Boot Camp

Earlier this month our Cella team members LaManda Minikel and Susan Thompson lead our sold-out inaugural Project Management Boot Camp with almost 40 creative professionals representing companies from higher education, retail, financial services, hospitality and more. Their creative teams ranged … Continue reading

A Creative Leader’s Story: Adding Copywriting as a Service

Adding a new service to your in-house team’s roster can require a leap of faith and as with any leap, there are risks. My experience with building the business has been with adding copywriting services, but I suspect the story, … Continue reading

How To Learn Just-In-Time: Cultivating Talent and Bridging Skill Gaps

As professionals we each need to be agile and self-governing to actively build skillsets that keep us viable in our careers. Likewise, leaders need to support and guide their teams to all available resources necessary to meet the demands of … Continue reading

The Metrics Minefield

With the increased emphasis on in-house teams to track, provide and act on metrics-driven data, there is the potential for missteps that could result in poor morale, lowered productivity and unrealistic expectations. Fortunately, with focus and planning you can mitigate … Continue reading

Could Dynamic Authoring Work For You?

Have you ever wished you could get rid of some of those low-level, repetitive projects that eat up your design time? Or maybe you’ve supplied some templates to those marketing folks but have second thoughts when you see how they’ve … Continue reading

Managing A Junior Associate

Do you remember your first professional job or even your second? It was all so foreign and overwhelming. Going to an office five days a week, the office space itself, the number of people you had to interact with, the … Continue reading

The Technology Eco-System for Creative Teams

Across the last decade there has been a revolution in supporting technology aimed at improving the efficiency and effectiveness of creative operations. As these systems continue to develop to meet our needs they continue to add functionality. But in doing … Continue reading