I have a fantasy that one day soon, ongoing feedback will replace annual reviews. The annual review is a time of stress for everyone in a company. It affects every single employee, and most often it’s everyone at the same … Continue reading
Defining Process—Don’t Forget the Basics
When we’re defining creative processes it’s easy to over-complicate things. Sometimes this is due to the documenters not being familiar with the process, sometimes it’s because we get bogged down in all of the exceptions that occur that seem to … Continue reading
It’s Ready: The 2013 In-House Creative Services Industry Report
More than 425 creative leaders responded to this year’s in-house creative services industry report. Each year the report grows, providing additional data and information creative leaders like you are looking for; below are highlights from this year’s report which is … Continue reading
Managing the Business Side of Creative: Project and Traffic Managers
Yes, it is a bit of an oxymoron: To raise the bar on overall performance, creative teams often have to add non-creative capabilities. Advertising agencies have long understood this fundamental truth, but in-house organizations are just beginning to embrace the … Continue reading
Everything I know about Project Management I learned from my mother…
I promised in my last post to illuminate the masses how to create an effective Project Management process… not talk about my octogenarian mother. However, before we can get to that step I need you to come to terms with … Continue reading
Has the Traffic Manager Role Hit a Dead End?
The creative services industry is in a constant state of flux. In-house agencies are constantly looking for “magic bullets” when it comes to effective and efficient project management, tracking productivity and improving customer service. All of us in the creative … Continue reading
Starting an In-House Creative Department
If you’re exploring starting up your own in-house agency, you’ve already realized the countless variables to consider. Which ones take priority? Which ones are necessary versus nice-to-haves? And which are contingent on another? There isn’t a perfect model to mirror … Continue reading
The Resume is Dead and Other Key Takeaways from SXSW
I had the pleasure this month of attending and exhibiting at SXSW 2013 in Austin, TX. This being my first venture to this world-renowned conference I did quite a bit of preparing to make the best use of my time. … Continue reading
