In the spirit of Cella’s CreativeExecs® Roundtable program, discussion roundtables will be moderated by a Cella team member who will lead the conversation, but take guidance from the participants on what they would like to discuss within the topic. Attendees will be broken into smaller groups of approximately-15 creative leaders to allow for more active participation and a targeted experience.
Once registrations have reached a critical mass, Cella will aggregate the discussion roundtable rankings to determine which roundtable topics are most popular. Depending on total registrations, we will hold up to three roundtables concurrently. Attendees will be notified of their roundtable schedule upon check-in at the conference.
ROUNDTABLE TOPICS
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Creating Staff Career Paths
Identifying career opportunities both within the creative services organization and throughout the larger organization is an important, and often difficult, responsibility of a creative leader. In this conversation, the group will discuss their successes and challenges to providing meaningful career paths for staff.
Managing Creatives
Creative leaders have to find and practice an effective balance within the boundaries of corporate policy while giving their teams “artistic license” within the corporate structure. In this discussion, we’ll ask participants to share the practices they’ve put into place to manage their right-brained staff within the left-brain world of in-house design.
Making Account Management Work
Introducing account management to a creative team can be a game-changing move, but the transition can cause confusion with your team’s roles and responsibilities. This discussion will be focused on tips for successfully introducing and carrying out account management.
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Value Proposition of In-House Creative Teams
Demonstrating the value of a creative team can be challenging as it can be difficult to measure impact. This session will focus on articulating your team’s value through quantitative and qualitative measures.
Navigating Corporate Politics
Corporate politics are a given when you're an executive. The challenge is to play the game without selling your soul. In this conversation, the group will discuss the tools used to recognize the dynamics and how they've kept their integrity while embracing the political nature of business.
Chargeback Models
More than 45% of in-house creative groups are full or partial-chargeback teams. Some are total cost recovery, while others don’t have specific recovery goals—all have specific challenges and benefits associated with being a chargeback group. This conversation will include sharing of rates, billing practices and challenges of a chargeback system.
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