Presentations

Four sessions designed specifically for creative operations leaders will be featured:

Setting and Communicating Client Expectations
  • Why it's important to set client expectations

  • How to build a service level agreement (what to include, who to seek input from, how to communicate it)

  • Methods of measuring client satisfaction (cadence and content)

Building Blocks for Creative Operations
  • Benefits of time and job tracking and related metrics creative services team should be measuring and reporting

  • Ways to forecast annual and weekly demand against supply (your staff capacity)

  • Considerations for organizing your department for maximum effectiveness and efficiency

Setting and Accomplishing Strategic Priorities
  • Identifying and prioritizing departments improvement opportunities based on SWOT analysis

  • Components of action plans and how to delegate authority for milestones and achievement

  • Ways to communicate strategic priorities to your team and gain their buy-in

Engaging, Developing and Promoting Your In-House Team
  • How to make engagement everyone's job, not just your management team's focus

  • What it means to be an engaged leader versus just a manager and the most valuable activities a manager should do when developing employees

  • How to assess the greater team's strengths and weaknesses and develop an annual learning and development roadmap that is reflective of the team's needs

  • Best practices for promoting your in-house team and communicating their value

CreativeExecs Roundtable: Affecting Client Behaviors

In-house creative leader?

Copyright © 2012 Cella Consulting.  All rights reserved.