Boot Camps

Training for Creative Services Professionals

Boot camps are designed to support operational team members within an in-house agency. These team members include account managers, project managers and other team members whose roles cross over creative and operational boundaries. To optimize these team members’ performances and overall department success, we've developed boot camps—concentrated training programs specific to the in-house creative function. Cella’s boot camps are available as national training seminars, or can be customized for your team’s specific needs. 

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Creative Manager Boot Camp

Moving from individual contributor to manager is one of the most challenging career transitions an employee undergoes. Doing so in the creative environment can be even more challenging as management is a left-brain function and creativity is a right-brain function. Cella has developed a one-and-a-half day training session to support team members who are in the process of making the transition to manager, have recently made the transition or would like a more formal foundation to their role. Attendance is limited to approximately 50 attendees to ensure optimal participation and interaction among attendees.

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Project Manager Boot Camp 2

As a project manager, you may be required to have basic knowledge on many types of projects such as collateral, digital, video, events, etc. Project Manager Boot Camp 2.0 will review project management operations across print, digital and video as the three most common in-house project types. Developed by project managers and producers with 15+ years of experience, our second level of project management training concentrates on the development of an operations manual consisting of step-by-step guidelines across the operational aspects of the project management role, including:

  • Glossary of terminology
  • Roles and responsibilities
  • Process/workflow/SOPs
  • Budgeting
  • Reporting
  • Troubleshooting
  • Project management tool use (demonstrations across a project's lifecycle)
  • Client relationship management (managing through tough conversations)
  • Resources

PMBC 1 is NOT a prerequisite to attend PMBC2.

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Project Manager Boot Camp 1

The army’s first assignment may be boot camp, but unfortunately when you become a project manager within an in-house creative team you are not always afforded the advantage of peers to learn from or role-specific onboarding. To that end we have developed Project Manager Boot Camp to support the advancement of in-house creative project managers from “winging it” to having a set of tools and best practices.

Ideal attendees include in-house creative project managers—who may also be called account managers or account coordinators in your organization—looking to improve their basic project management skills to a more advanced level. Attendance is limited to approximately 40 attendees to ensure optimal participation and interaction among attendees. 

Project Manager Boot Camp (custom)

This one-and-a-half day seminar is produced and delivered on-site for individual creative departments and in-house agencies that are seeking to elevate the performance of their internal project management function. Up to 25 participants from the department generally attend. Primary training sessions include:

  • Overview of Project Management Best Practices
  • Soft Skills of Being a Project Manager
  • Customized Workshop: Managing the Lifecycle of Your Complex Projects

For more information on custom Project Manager Boot Camp curriculum, trainers and pricing, please contact us

Account Manager Boot Camp (custom)

This two-day seminar is produced and delivered on-site for individual creative departments and in-house agencies that are seeking to elevate the performance of their internal account management function. Up to 25 participants from the department generally attend. Primary training sessions include:

  • Overview of Account Management Best Practices
  • Soft Skills of Being an Account Manager
  • Facilitating Creative Success Through Creative Briefs
  • Account Planning & Evolving the Department

For more information on the custom Account Manager Boot Camp curriculum, trainers, and pricing, please contact us.

Custom Seminars

Are you looking for issue-specific training on another topic? We can work with you to develop a customized on-site workshop to meet your needs.