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Beyond the CreativeŽ Seminars

Beyond the Creative is Cella’s two-day training seminar specifically designed for in-house creative leaders. More than 350 creative leaders have attended this seminar since its inception—many of which have attended multiple sessions.

Unlike large conferences, our events are capped at 50 attendees to provide an intimate forum for learning and networking. In addition to formal presentations offered by subject matter experts, the format includes breakout sessions for like-minded creative leaders to collaborate, fostering great connections.

Attendees also take home a thumb drive with templates and tools, and gain access to an exclusive LinkedIn group to continue the conversations following the training.

Beyond the Creative sessions are designed around the three core operational disciplines of creative leadership:

  • People
  • Process
  • Technology

Who should attend: Whether you’re an art director with a team of three or the head of creative services overseeing a “mega team,” Beyond the Creative will provide you with a “wealth of ideas and actionable information.”


NEW in 2017: October 25-26 | Atlanta

Beyond the Creative 5: The In-House Hack
As leaders of creative teams one of our primary contributions to the success of our groups is either pro- or reactively solving problems. In the current vernacular this practice is often referred to as “the hack”—formally characterized as “an appropriate application of ingenuity.”

The In-House Hack offers strategies and tactics covering a variety of topics affecting in-house creative teams. Topics include collaborative culture, meetings, workload, leadership practices, technology tools, purpose and strategy.

New format: information-intensive short-form presentations called “hacklets” will address tactical best practices and new “ask the expert” sessions will give you the opportunity to address issues unique to your workplace challenges.


Seminars in the Beyond the Creative series and topics covered include:

Beyond the Creative 4

  • Changing Leadership: Shifting from Reactive to Proactive
  • Building a Comprehensive Metrics Strategy
  • The Anatomy of an Agile Transformation
  • Innovative of Immolate: The Double-Edged Sword of Inventing Interactive On-the-Job
  • Industry Insights & Trends
  • Analyzing Processes for Improvement Opportunities
  • Resetting & Rebooting Internal Video Creative Teams

Beyond the Creative 3

  • Creative Services Organizational Design Theories
  • In-House Intrapreneurialism
  • Evaluating Candidates—Interview and Portfolio Review Best Practices
  • Balancing Creative & Non-Creative Performance Feedback
  • Train the Trainer: Corporate Etiquette & Communication Skills

Beyond the Creative 1&2

  • Elevating Creative Services Through Account Management
  • Facilitating Creative Success Through Creative Briefs
  • Setting and Communicating Client Expectations
  • Setting and Accomplishing Strategic Priorities
  • Engaging, Developing & Promoting Your In-House Team