Following the success of our BTC1 and BTC2 seminars, which were attended by almost 200 creative leaders across the past 30 months, we’re pleased to announce the launch of Beyond the Creative 3. Like its predecessors, BTC3 is a resource-packed training seminar designed specifically for leaders of creative services and marketing communications teams. The BTC seminars are complementary, not successive, in nature—i.e., one is not a prerequisite for the other.

Cella is focused on supporting the in-house creative leader. In the spirit of our mission to help bridge the left-brain world of corporate America with the right-brain world of creative, our content is designed to give you best practices, innovative ideas, and practical how-to advice for effective business management of your creative operation.

And with each of the BTC events, you’ll take home an “operations toolbox” thumb drive, with templates and tools to assist in putting the best practices into action, because while information is great, tools are really helpful in making progress quickly.

ABOUT THE SEMINAR
Across the two days we’ll feature a mix of presentation sessions and roundtable discussions. Five podium-style presentations will address common aspects of creative leaders’ roles. In these sessions, three veteran creative leaders—Jackie Schaffer, Andy Epstein and Rena DeLevie—will guide you through:
    • Creative Services Organizational Design Theories
    • In-House Intrapreneurialism
    • Evaluating Candidates—Interview and Portfolio Review Best Practices
    • Balancing Creative and Non-Creative Performance Feedback
    • Corporate Etiquette and Communication Skills

Learn more about the presentations

In addition to hearing best practices and advice from Cella, attendees will also benefit from sharing and learning from each other. Balancing out the podium presentations, are roundtables that either complement the day’s topics or address topics we know are keeping creative leaders up at night.