This past fall, coming off the success of our Beyond the Creative 1 seminars, we launched our Beyond the Creative 2 training seminar, which was attended by more than 50 creative leaders from across the country.

Following the positive feedback from your peers who attended “BTC2" in Philadelphia, we’re pleased to present the training seminar this spring in Chicago. BTC2 is a resource-packed training seminar designed specifically for leaders of creative services and marketing communications teams. The BTC seminars are complementary—not successive—in nature, i.e., one is not prerequisite to the other.

Cella is focused on supporting the in-house creative leader. In the spirit of our mission to help bridge the left-brain world of corporate America with the right-brain world of creative, our content is designed to give you best practices, innovative ideas and practical how-to advice for effective business management of your creative operation.

And with each of the BTC events, you’ll take home an “operations toolbox” thumb drive with templates and tools to assist in putting the best practices into action, because while information is great, tools are really helpful in making progress quickly.

• Elevating Creative Services Through Account Management
• Facilitating Creative Success Through Creative Briefs
• Using Technology to Enable the Workflow Process & Reporting
• Transitioning Individual Contributors to Leaders & Managers

In addition to hearing best practices and advice from Cella, attendees will also benefit from sharing and learning from each other. Rounding out the podium presentations are roundtables and vendor presentations that either complement the days’ topics or address topics we know to be keeping creative leaders up at night. Attendees can select to attend up to three electives from a selection of discussion roundtables and vendor presentations.
Learn more about the electives