Creative services leaders leave Beyond the Creative (“BTC”) training sessions equipped with new skills and knowledge to support the business side of the creative services department. To aid in that challenge and to make the lessons learned more immediately actionable, each attendee is provided with a thumb drive with the templates and tools we share in the sessions.

The seminars provide best practices, innovative ideas and practical how-to advice for effective business management of your creative operation—we provide you with knowledge and tools to increase the effectiveness and efficiency of your creative team.

BTC 1 Topics

• Setting and Communicating Client Expectations
• Building Blocks for Creative Operations
• Setting and Accomplishing Strategic Priorities
• Engaging, Developing and Promoting Your In-House Team
• Plus break-out sessions organized by team size (day 1) and industry (day 2)

BTC 2 Topics

• Elevating Creative Services Through Account Management
• Facilitating Creative Success Through Creative Briefs
• Using Technology To Enable The Workflow Process & Reporting
• Transitioning Individual Contributors to Leaders & Managers
• Plus a mix of electives including discussion roundtables and project management tool presentations

• Creative Services Organizational Design Theories
• In-House Intrapreneurialism
• Evaluating Candidates—Interview and Portfolio Review Best Practices
• Balancing Creative and Non-Creative Performance Feedback
• Corporate Etiquette and Communication Skills
   

Our seminars are targeted toward Director- and Manager-level leaders of institutional and corporate creative services departments. Even the most seasoned in-house creative leader will absorb some terrific "best practices" information from the presenters and their attending peers. This is also an outstanding management training opportunity for up-and-coming creative managers who are looking for a practical, engaging and challenging career development opportunity.