Agency Organization Design and Workflow
Susan has redesigned work processes and organizations to improve efficiency and effectiveness that resulted in reduced costs and increased the specialization and quality of each function. She also instituted the Account Management model to increase the reach and quality of projects for the Creative team. Her reorganization further focused the influence and effectiveness of the Creative Director and organization throughout the company.

Account Management Boot Camp
Susan leads a one-day intensive training for all in-house agency client-facing personnel. She concentrates the content on role-playing, problem solving, and teaching workshop participants to help the client understand the value of partnering with the in-house agency.

Creative Lifecyle
From project kick-off meetings to job numbers and design briefs, Susan has improved the creative lifecycle where companies accomplish the goals they have set. Susan has developed and implemented design briefs in which they are used as project plans, clarification and capture of client needs and review tools to assess design solutions to project objectives.

Strategic Marketing Partnership
By helping the in-house organization learn how to partner with clients in developing marketing and communications plans and following up on the results, Susan has helped Creative teams become clients’ “trusted advisors” and partners, which contributed to securing increased business for the in-house organization and raising the company’s effectiveness.

Establishing Branding Expertise
Susan has led Creative teams to a reputation within corporations as ‘Branding Experts.’ Through consistently applying the corporate brand on a daily basis, guiding clients on how to properly use the brand, and addressing brand usage in presenting materials to clients, the building blocks of establishing brand expertise can be put into place. Susan also facilitated the strategic working relationship between the Creative team and Corporate Marketing to help drive brand leadership throughout the corporation.