Cella Consultant Rena DeLevie’s nickname is “COO of the Creative Process.” She is a people-oriented transformational leader with 23 years in the creative industry; first as an art director for 8 years, then in Creative Operations for the past 15 years. Rena’s passion is to help companies and people succeed by listening, analyzing and proposing solutions for organizational structure, streamlining communication, financial accountability, increasing efficiency and reducing expenses. She values creativity and business equally and delivers solutions that balance the two.

Organizational Structure
As a creative leader for 25 years, Rena understands what is required to deliver an efficient and creative team. For one $800 million client, a C-level executive brought Rena in to evaluate and improve cross-departmental partnership and reduce cycle time. Rena designed a collaborative team structure that enabled a 40% increase in output with no additional headcount, while maintaining the quality of the creative product. An internal employee survey reported a 20% increase in satisfaction through improved service and support

Cost-Effective Operations
Delivering high quality while maintaining low expense is Rena’s mantra. A $450 million privately held firm wanted to determine the value and cost-effectiveness of an in-house digital photography studio versus continuing with outsourced digital photography. Rena led a deep analysis of the existing and projected photography needs, space, equipment and staffing. Her compelling report outlined a statistical justification for an in-house photography studio with a 35% annual savings projected within the first year alone.

Management & Creative Mentoring
Rena has provided management training workshops for 15 years and has successfully taught creative teams how to partner within and across departments. She guides attendees through interactive scenarios so the material is felt as well as understood. Attendees have reported that the information learned in this setting has helped them repeatedly as it stays with them and can be easily applied to multiple situations.