Cella consultant Marisa Scorsone has extensive experience supporting designing and implementing improved processes and SOPs for in-house creative agencies. She feels strongly that for processes to be most effective, they must be supported by a strong organizational structure with qualified talent, clearly defined roles and responsibilities, and technology (as appropriate). Marisa is an industry expert in the selection, customization and implementation of marketing applications and operational procedures—successfully integrating the two so that technology and company best practices have a synergistic relationship, rather than an opposing one. Marisa has worked with numerous Fortune 500 and other leading companies, and with creative teams as small as ten and as large as 300+.

As a consultant for creative teams in the financial services, media and retail industries, Marisa identified skill and position gaps within each creative team to recommend a revised organizational structure to support existing SOPs and recommended operational changes to create increased efficiencies and effectiveness of the creative team.

Understanding that processes do not exist in a vacuum, Marisa’s expertise is rooted in the ability to significantly improve operations by cataloging existing processes, then applying industry best-practices to re-engineering those processses while maximizing the advantages of software and personnel efficiencies. Marisa has used her skills to significantly increase effectiveness and efficiency through the increased output, decreased timelines and budget savings resulting from her efforts.

Marisa has a proven history of leveraging leading software packages to manage the design, production, budgeting, digital assets and day-to-day business of creative teams. With an expert’s understanding of what the technology can—and can’t—do, Marisa is able to take a holistic view of an implementation to see how the software can benefit all areas of a marketing organization, from creative agencies to marketing to finance.

The success of creative operations initiatives hinges on the buy-in and consensus of stakeholders from a variety of disciplines. Marisa is practiced at facilitating sessions of cross-discipline participants, ensuring that each perspective is considered as part of the re-engineering process. From one-on-one meetings with a CEO to company-wide meetings, Marisa’s proven ability to effectively communicate to all levels of an organization significantly benefits the projects she is a part of.