Cella consultant Joe Kusnick has worked with Fortune 500 marketing and creative services leaders for more than fifteen years to meet a variety of business challenges covering organizational design, process improvement and marketing technology. Joe is a member of the American Management Association and the Institute of Management Consultants.

Creative Process and Publishing Technology
Joe possesses a breadth of experience in the migration towards and optimization of marketing management, project/workflow management and automated publishing technology for as many as 600 users in a single implementation. Through his many implementations of these tools, Joe has decreased project costs by as much as 50%, improved production efficiencies by as much as 40% and decreased cycle times by as much as 28%.

Metrics in the Creative Environment
Successful creative teams rely on data to make informed, effective business decisions. Joe works with teams to identify the data they need, transform the data into essential business metrics and build powerful dashboards. His solutions provide creative leaders with key information on client satisfaction, financials, cycle time, product quality and effectiveness, and other critical performance areas. This information enables leaders to focus on business strategy, delve into continuous team improvement, eliminate potential business risks—or just simplify the business side of a creative team.

Process Improvement
Process improvement is a key element in outshining the competition. Joe actively partners with creative teams in this area, helping them from concept through to change management and implementation. By incorporating their clients’ needs, Joe helps the team optimize its workflows to achieve significant gains in time-to-client, quality, cost and client satisfaction. In one case where a department was migrating hundreds of users to a new automated workflow system Joe successfully re-engineered and improved more than 50 marketing department workflows to enable successful adoption of the system.