Cella consultant Dan Mucha brings more than two decades of results-oriented thinking and a record of success to bear on every challenge. Dan’s background includes co-founding and guidance of a vanguard marketing services firm to 13 consecutive profitable years—with record performance in productivity and increased shareholder value. Dan has continued redefining operations, first serving as EVP/Managing Director of a top B2B communications firm and now as a Principal Consultant for Fortune 1000 companies and other clients.

Business Unit Strategy & Planning
As Principal Consultant for a leading provider of face-to-face marketing and integrated trade show services, Dan both created and implemented an innovative resource consolidation strategy by first evaluating the current state of creative services and their operations and then consolidating 5 divisional creative resource groups into one business unit servicing the entire enterprise. Starting with C-Level strategy engagement and then by working with department heads and other constituencies to re-define an integrated best practices organizational design and process, the client was able to realize a 50% increase in customer satisfaction while reducing head count by 20%.

Process Evaluation & Re-Engineering
Engaged to overhaul and enhance internal processes of a small yet rapidly growing marketing/advertising group, Dan identified key areas for improvement within an established structure, refined the process, created an easily comprehensible process document and trained staff. This increased overall understanding and clearly defined staff roles within the process leading to an increase in productivity of nearly 25%. In addition, Dan laid the foundation for a series of custom reports, managing back-end programming which allowed management to more effectively evaluate resource utilization.

Financial System Evaluation, Design & Implementation
Creating lasting efficiencies is an art form for Dan. For a top creative services firm, Dan implemented a new job cost accounting system simultaneously accessible at 5 geographic locations, capable of tracking jobs, creating estimates and managing timesheets of 80 employees—all while integrating with legacy SAP and SalesForce.com applications. The new financial system repositioned the creative services unit from a cost center with average chargebacks of 10% to nearly 100%, resulting in a zero-cost operation.