Cella relies on the decades of industry experience and functional expertise of our subject-matter-expert team to deliver innovative solutions for clients while minimizing costs and the level of disruption to your organization. Each team member has been selected based on his or her specific expertise and experience working in and with in-house creative organizations. Our team offers a full range of functional skills—in strategy, funding models, technology, process, change management, marketing communications, and personnel development—and a knack for finding practical solutions.

• Jackie Schaffer: Vice President & General Manager
• Terra Hull Campbell: President
• Matt Lang: Business Development Manager
• Cindy Ponce: Practice Lead

Our Subject Matter Experts and Their Specialties

• Rena DeLevie: Organizational Structure, Cost-Effective Operations, and Management & Creative Mentoring
• Ann Gildea: Brand Development, Execution and Governance, Organization Design and Operations Modeling, Creative Operations Technology Needs Assessment, Process Evaluation & Re-Engineering, Project Management & Implementation Support 
• Susan Hunnicutt: Agency Organization Design and Workflow, Account Management Boot Camp, Creative Lifecyle, Strategic Marketing Partnership, Establishing Branding Expertise
• Les Johnson: Workflow Technologies, Time Tracking, and Chargeback Set-Ups
• Joe Kusnick: Creative Process and Publishing Technology, Metrics in the Creative Environment, Process Improvement
• Jim Lanzalotto: Cella Consultant Jim Lanzalotto is an award-winning strategy, marketing and e-Business leader with more than 25 years of direct, leading-edge experience for some of America’s highest-impact brands.
• LaManda Minikel: Staff Analysis and Optimization, Process Evaluation & Re-Engineering, Creative Operations Technology Change Management and Adoption
• Dan Mucha: Business Unit Strategy & Planning, Process Evaluation & Re-Engineering, Financial System Evaluation, Design, & Implementation
• Cindy Ponce: In-House Agency Model Organization, Account Management, Operational Optimization 
• Chris Ransick: Process Management and Design, Digital Asset Management, Marketing Technology
• Jackie Schaffer: Process Management and Design, Budgeting & Fiscal Management, Metrics-Based Management, Talent Management, and Offshoring
• Marisa Scorsone: In-House Organizational Design, Process Re-Engineering and Improvement, Marketing Operations Technology Selection and Implementation, Team Leading and Facilitation
• Cyndi Urbano: Creative Operations Assessments & Future State Planning, In-House Agency Modeling, Aligning Talents with Organizational Needs
• Ceil Wloczewski: Chargeback Development, Proposal Process & Design, Offshoring, and Creative Talent Development